Joey Bizinger, The Anime Man, on YouTube is winning, knowledgeable and silly

Like many who were raised in biracial families, Joey Tetsuro Bizinger grew up believing his life was divided in two. She was born in Sydney but learned to walk in Japan. He was featured on Cartoon Network and Nickelodeon as well as on VHS tapes Doraemon a Sazaesan. She believes Japanese and English are her first languages.

Knowledge and generational change

Joey’s Japanese-Australian second upbringing is a big part of what he puts into his career as an artisan. On the internet, Joey is known by another middle name and last name: Joey The Anime Man. Fed up over the past nine years, The Anime Man now holds nearly 6 million subscribers on YouTube, Twitch, and elsewhere. Joey is one 1/3 of the world’s largest anime-not-anime podcast, Trash Taste, hosted with Connor Colquhoun (CDawgVA) and Garnt Maneetapho (GiggukAZ). Joey’s anime and manga reviews, Twitch’s game streams, and video stories of his life in Japan are some of the things that make him a prominent voice in what has been called a ‘nerd’ culture.

As a young man, Joey grew up around others hafus (the Japanese word for multiethnic) who also bridges that Japanese-Australian line. But when he entered his last primary school and then St Paul’s Catholic College Manly, he realized he was being threatened as the ‘only Asian boy’ of his age.

“I had a lot of problems figuring out and wondering if I should leave my Asian side to enter Australian culture. But after a while, I decided to leave, alone. I started to share the same. anime and video games with my friends and they became very open and interesting. When it came to my knowledge, I knew I could embrace both. “

There are fewer Australian high school students today than Joey, but there is something very different about how young people today view anime. For one thing, it can now get a lot of attention, with great movies like that Jujutsu Kaisen 0: The Movie available on the shelf at your local theater or Hoyts this year. There is some evidence in the numbers. In 2021, Demon Slayer The Movie: Mugen Train Madman Anime Group became the best film producer in Australia and New Zealand with over $ AU4,000,000 box office and $ NZ700,000 box office.

“We have transformed a generation that was born and nurtured online, giving them unlimited access to knowledge, experience, and joy. Today’s young people are even more interested. “They have to push themselves out of their comfort zone. Anime is just one of those things because it’s so fun and exciting,” said Joey.

“Kids aren’t intimidated into watching anime these days. They are threatened if they do not.

Joey predicted that Australia would continue to be a growing market for anime and manga. In July, he was a guest at SMASH! Sydney, a Japanese pop culture company that has grown significantly until its 2022 event is moving to the ICC Sydney Exhibition Center in Darling Harbor. He tells the likes of successful video game and anime composer Kevin Penkin examples of how Australians are as players in this growing industry.

The Anime Man

Anime Man started out as a review system, taken from one of Joey’s school programs. He continued to maintain the site after its release and switched to YouTube. His first videos focused on anime and manga reviews, with a bit of vlog-style content and let’s play the videos. The number of his writers continued to grow, but Joey remembered his videos Funeral Service 2 games that helped him get something big. At the time, there was no official English version of the game and Joey’s videos were able to fill this gap by voicing over Japanese lines and translating live to speaking English.

Today, Joey’s approach is to bring out the ebbs and flow around the anime and related characters. A video was seen last month of him spending 48 hours in Japan’s largest online cafe where he reads manga, tries to live stream it, and shows it to the plethora. of available supplies. The video is about a mega-collab, where Joey asks more than 100 artists to see the best anime ever made. These two videos are going to a million and two million views.

While the themes around his stream have remained, the ideas and the number of videos have grown exponentially. From filming on a webcam built into a bedroom, Anime Man is on the cusp of releasing the first episode of ‘Man vs Weeb’ a game show, as well as its high -profile production program. full -fledged with the use of a business and organizations. . The film has been released for Season 1 and, if the mood is good, Joey says there may be a second season on the cards.

“I worked with an amazing Japanese team but I did everything from directing the interviews to doing the show, and I could do it because that’s what I know,” he said. “My YouTube stream is my continuum, and I’m always pushing the limits that people know I can do.”

Nature, language, and online culture wars

The first drop of Joey’s street clothing line, a brand called ‘Nonsense’, will come this month. With so many of her fans who have seen her re -create and model streetwear, fashion clothing, and anime costumes over the years, finding style seems to be possible. from. For Joey, his taste in nature is a work in progress.

“I am not very beautiful in Australia, but from my point of view, Sydney is not a very famous city. We just wore shirts with buttons and buttons. Moving to Tokyo, which is more eclectic, allowed me to explore nature. My friend Aki (Akidearest) taught me about the styles that suited me. I found street clothes and punk styles to be something I liked, more in conjunction with the anime and the beauty of the game.

Nonsense is separate from The Anime Man brand, and Joey knows this isn’t like “YouTuber merch.” The idea of ​​the brand, in his words, is a satire on the war between internet users and non -internet users.

“You have people who threaten anime fans, for example, because they like waifus. But at the same time, those threats are also seen in the internet industry. If these groups of the “People, they probably know we’re going to be on the lookout for the same thing. We’re all the same out of the loop and focusing on these unreal things. At the end of the day, all of this is nonsense.”

Many of the costume designs are about characters and pieces of the future that include elements of anime and social media. Now, Joey is trying to make a plan to make fun of the NFTs. Unlike the old traditional labels that were doing at the time, Nonsense plans to release something new every month.

In the future

When asked about the future of The Anime Man, Joey’s answer is a good one, albeit with a hint of pragmatism.

“People haven’t been on YouTube for nine years, but for some reason I have. The popularity of the site is much shorter than the traditional platform of a TV host or movie star in the limelight for fans. age 15. What can I say I always do this in my 30s and 40s? I was afraid YouTube would only get my name, which is why I posted on to explore my other interests and create these safety nets.

“I always ask myself: how can I get what I want and by increasing my power? That’s how I start projects like doing my own. second YouTube style, streaming on Twitch, starting my own brand, creating music, and creating a podcast.Which I would like to do again in the future, I’m preparing myself for the hypothetical situation if YouTube explodes itself one day, where am I? Who’s my net to catch me? “

Joey is a guest on SMASH Sydney as The Anime Man and Trash Taste. Check out the trailer for Man vs Weeb, check out his second ‘Joey’ style, and check out his street costume here.

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