B) In-article ads
Instead of a Display ad, you can also use the native In-article ad format, which is supposed to appear within large text blocks, like articles in a blog.
Click on the In-article ads icon on the Ad units page.
You can change the width of the preview with your mouse. Just drag the blue vertical rectangle at the top right of the preview window to the correct size.
Enter the ad unit name following the suggestions above in the name field at the top of the options field.
You will see more options to customize the in-article ads on the right side of the screen. For example, you can change the font and font colors to make these ads fit the layout of your website and increase the click-through rate.
I recommend keeping the Google-optimized styles option enabled in the Style section — no need to over-optimize something in the first step.
Furthermore, you can set the Global options to allow embedding display ads within the in-article ads. Keep the default option enabled to increase competition on this ad.Options to customize In-article ads
Get the code
Click on Save and get code.
Copy the code from the appearing window and move on to the next step.
C) In-feed ads
The ads are intended for placement on archive pages and lists. You can adapt your website layout for this native ad format.
In our In-feed ads tutorial, you’ll learn how to create these ads in AdSense and embed them on your website using Advanced Ads.
D) Multiplex ads
Multiplex Ads are following the deprecated Matched Content ad units. In this native ad format, the ads resemble the Related Articles blocks embedded on many websites.
In our separate Multiplex ads tutorial, you will find detailed step-by-step instructions on creating Multiplex ads in AdSense and integrating them into your website.
Place the AdSense ad on your WordPress website
Once you have the AdSense ad code from one of the ad types above, you can log in to your WordPress site.
Connect with AdSense
Go to Advanced Ads > Settings and select the AdSense tab.
Click on the Connect to AdSense button, choose your Google account and copy the verification key into the appropriate option in Advanced Ads.
Your AdSense account should now be connected to Advanced Ads and allow you to pull the ad codes automatically.
Create an ad unit in Advanced Ads
- Go to Advanced Ads > Ads and click on the New Ad button.
- Enter a title for your ad – it is only visible to you. You can follow the suggestions I gave above for the name in AdSense or reuse it.
- Select AdSense ad in the Ad Type box.
From here, you have two options, depending on whether you are using Display ads or native ads.
A) Display ads
- Select the ad from the ad list by clicking on the appropriate row.
- Click on the Publish button to save the ad.
- Go ahead to the Place the ad section.
B) Native ads (In-article, In-feed, Multiplex ads)
The native ad formats In-article, in-feed, and Multiplex ads might appear in the ad list, but getting it results in an error since AdSense does not support this feature.
Instead, click on the Insert new AdSense code link and paste the In-article AdSense code into the appearing text area.
- Click on Get details. The last step will import the details of the ad into Advanced Ads.
- Click on the Publish button to save the ad and move on to the next step.
Place the ad unit
Advanced Ads separates content (ads) and positions (placements) to make you more flexible when rotating or replacing ads.
In the rest of this tutorial, I will explain how to add this ad to your site’s content automatically. After all, this is the best performing and recommended position for AdSense ads.
When you first hit the Publish button on the ad edit page, you will see a field like this:
It shows a few possible ad positions, including the ones before, after, and in the middle of the content.
If you don’t see this field or missed it, go to Advanced Ads > Placements and click on New Placement.
In both cases, choose the Content placement, which has the following icon.
Now, select the paragraph after which the ad should appear. A well-performing content ad appears after the first, second, or third paragraph.
On Advanced Ads > Placements, you can also select a name and edit or add the ad to the placement. This step is not needed if you chose it while creating the ad.
Anyway, you should check out Advanced Ads > Placements to see that all options are selected correctly.
For further information on placements, see
Monitor AdSense earnings in your backend
When you navigate to Advanced Ads > Dashboard, you will see a meta box showing AdSense earnings of all websites related to the connected AdSense account.
If you open one of your AdSense ads in Advanced Ads, you can find the earnings of that specific unit in the AdSense Earnings meta box below the title.
To stop loading stats from AdSense into your WordPress backend, activate the Disable stats checkbox in Advanced Ads > Settings > AdSense.