How to Display Ads in Your Article ?

B) In-article ads

Instead of a Display ad, you can also use the native In-article ad format, which is supposed to appear within large text blocks, like articles in a blog.

Click on the In-article ads icon on the Ad units page.

You should see a preview of an article with an ad now.Example of an In-article ad

You can change the width of the preview with your mouse. Just drag the blue vertical rectangle at the top right of the preview window to the correct size.

Enter the ad unit name following the suggestions above in the name field at the top of the options field.

Additional options

You will see more options to customize the in-article ads on the right side of the screen. For example, you can change the font and font colors to make these ads fit the layout of your website and increase the click-through rate.

I recommend keeping the Google-optimized styles option enabled in the Style section — no need to over-optimize something in the first step.

Furthermore, you can set the Global options to allow embedding display ads within the in-article ads. Keep the default option enabled to increase competition on this ad.Options to customize In-article ads

Get the code

Click on Save and get code.

Copy the code from the appearing window and move on to the next step.

C) In-feed ads

The ads are intended for placement on archive pages and lists. You can adapt your website layout for this native ad format.

In-feed ads example

In our In-feed ads tutorial, you’ll learn how to create these ads in AdSense and embed them on your website using Advanced Ads.

D) Multiplex ads

Multiplex Ads are following the deprecated Matched Content ad units. In this native ad format, the ads resemble the Related Articles blocks embedded on many websites.

Multiplex ads
Example of the Multiplex ads

In our separate Multiplex ads tutorial, you will find detailed step-by-step instructions on creating Multiplex ads in AdSense and integrating them into your website.

Place the AdSense ad on your WordPress website

Once you have the AdSense ad code from one of the ad types above, you can log in to your WordPress site.

When you have Advanced Ads installed and activated, you should see an Advanced Ads menu icon in your backend.

Connect with AdSense

Go to Advanced Ads > Settings and select the AdSense tab.

Click on the Connect to AdSense button, choose your Google account and copy the verification key into the appropriate option in Advanced Ads.

Connecting Advanced Ads with Google AdSense

Your AdSense account should now be connected to Advanced Ads and allow you to pull the ad codes automatically.

Create an ad unit in Advanced Ads

  1. Go to Advanced Ads > Ads and click on the New Ad button.
  2. Enter a title for your ad – it is only visible to you. You can follow the suggestions I gave above for the name in AdSense or reuse it.
  3. Select AdSense ad in the Ad Type box.

From here, you have two options, depending on whether you are using Display ads or native ads.

A) Display ads

AdSense ad unit list in Advanced Ads
Example of the AdSense ad unit list in Advanced Ads
  1. Select the ad from the ad list by clicking on the appropriate row.
  2. Click on the Publish button to save the ad.
  3. Go ahead to the Place the ad section.

B) Native ads (In-article, In-feed, Multiplex ads)

The native ad formats In-article, in-feed, and Multiplex ads might appear in the ad list, but getting it results in an error since AdSense does not support this feature.

Instead, click on the Insert new AdSense code link and paste the In-article AdSense code into the appearing text area.

  1. Click on Get details. The last step will import the details of the ad into Advanced Ads.
  2. Click on the Publish button to save the ad and move on to the next step.

Place the ad unit

Advanced Ads separates content (ads) and positions (placements) to make you more flexible when rotating or replacing ads.

There is a large number of options to place the ads. You can place them manually using shortcodes or a sidebar widget or use a placement to inject the ad manually without touching any code.

In the rest of this tutorial, I will explain how to add this ad to your site’s content automatically. After all, this is the best performing and recommended position for AdSense ads.

When you first hit the Publish button on the ad edit page, you will see a field like this:

Advanced Ads ad placements

It shows a few possible ad positions, including the ones before, after, and in the middle of the content.

If you don’t see this field or missed it, go to Advanced Ads > Placements and click on New Placement.

In both cases, choose the Content placement, which has the following icon.

ad placement within the content

Now, select the paragraph after which the ad should appear. A well-performing content ad appears after the first, second, or third paragraph.

On Advanced Ads > Placements, you can also select a name and edit or add the ad to the placement. This step is not needed if you chose it while creating the ad.

Anyway, you should check out Advanced Ads > Placements to see that all options are selected correctly.

For further information on placements, see

Monitor AdSense earnings in your backend

When you navigate to Advanced Ads > Dashboard, you will see a meta box showing AdSense earnings of all websites related to the connected AdSense account. 

You can switch the view between individual websites using the network icon.See your AdSense earnings in the Advanced Ads dashboard

If you open one of your AdSense ads in Advanced Ads, you can find the earnings of that specific unit in the AdSense Earnings meta box below the title.

To stop loading stats from AdSense into your WordPress backend, activate the Disable stats checkbox in Advanced Ads > Settings > AdSense