How Japanese Anime became the most expensive movie in the world – the Hollywood novelist

The coronavirus infection has provided amazing insights for the film and TV industry. One of the most recent developments is that Japanese anime is perhaps the world’s most popular form of entertainment.

At the height of sick leave in 2020, when the number of U.S. movie theaters fell by 80 percent for the year and Japan’s movie theater market fell by 45 percent, more. Japan’s anime industry grew by 3.5 percent, with a total market cap of about $ 21.3 billion (more than $ 21.3 billion. 2.4 trillion yen). That same year, the anime industry released its biggest theatrical production of all time: Demon Slayer the Movie: Mugen Traina full -time creative project that has earned about $ 48 million in North America, $ 365 million in Japan and $ 504 million worldwide, becoming the largest blockbuster theater of its kind by 2020 (won He was in a Chinese war movie. The Eighth Century, which took in $ 461 million in its home market). And the money for the anime just kept going. The top three titles in the Japanese box office in 2021 are anime players; a Jujutsu Kaisen 0A dark -minded anime about a manga manga of the same name by Gege Akutami, which brought in $ 106 million there earlier this year, and a $ 34 million healthy life in North America for about $ 187 million all over the world.

According to Parrot Analytics, the global demand for anime information has risen 118 percent in the past two years, making it one of the fastest -growing forms of anime during illness (the firm said its demand metric on the integration of user data with social media performance., social video and independent research).

“Even in times of illness, the anime market has thrived,” said Kana Koido, a colleague at Japanese indie distributor The Klockworx during a panel discussion at the Far East Film Festival. “Japan is an independent market. While the size of the box office in 2020 will be half of what it will have in 2019, this information is still much better than ever.”

Those who have been published in the Japanese anime industry say the first things are being built for these boom times for years. In the ten years before the epidemic, from 2009 to 2019, Japan’s anime industry doubled its market value to $ 22.1 billion, according to the Association of Japanese Animations.

The main strength behind that growth has been the rapid expansion of anime culture, both in Japan and among consumers everywhere. Only the land of otaku – the hard -hitting anime and manga characters of Japan, which were previously thought to be socially inappropriate offenders entered their imaginary worlds to join the “normal community” – anime has come a long way in the trampling of niche subcultures. they were immediately recognized by the community as a pleasant future.

“Five or 10 years ago, in Japan and in the West, this anime renaissance was just around the corner, where it came from that you were intimidated for wanting to be a fan. talk by all sorts., ”said 27 -year -old anime influencer Joseph Tetsuro Bizinger, who followed Joey The Anime Man on YouTube, where his stream has grown to over 3.2 million followers. “It’s going to be this kind of game in the 1990’s, where if you play games you’re a nerd, until everybody’s playing. That’s why anime movies become so popular. most importantly.Not just some nerds of your class are going to see it [the latest anime release] – now the whole class is going.

‘Jujutsu Kaisen 0’
And Crunchyroll

Bizinger adds: “And I think that’s the main reason streaming sites try to get as much anime as possible, because they see a lot of potential right now.”

During the AnimeJapan event in Tokyo in March, Netflix announced that it would introduce 40 new anime titles, adding more genres, in 2022 alone. Typically, the streamer has the data to prove the increase: By 2021, more than half of Netflix consumers worldwide will watch at least a few anime on the platform.

Different information from the other platforms is presented.

“We’re seeing a huge demand for anime in all demos, in all countries,” said Gaku Narita, director of original science for Japan at The Walt Disney Co. licensed anime titles and original titles on Disney+. “It’s growing into an unlimited kind of public fun.”

But the anime continues to do its own thing. Separating it from most other forms of film production, the power of anime drama has been increased rather than eliminated by transformation, which continues to increase its potential and the awareness of key titles, while shortening the cycle between the release of the TV anime hit series and the spinoff movies that are constantly following in theaters. And the anime’s strong favorite culture and style as a whole has its releases as it has been for a while when the theatrical style is more appropriate to promote the interests of the anime. Human community knowledge.

“The atmosphere of going to the cinema to see anime is very different from watching a typical Hollywood movie,” said Asa Suehira, chief executive of anime streamer and publisher Crunchyroll. who has built the US anime community for years by producing Japanese TV. releases are available immediately on the simulcast. “People dress up in cosplay, they cry from the crowd when their favorite comes on screen and sings along to the songs,” he explains. “It’s more of an event than watching a movie.”

The anime boom era has sparked a predictable wave of integration and production in the piece. Last year, Sony Pictures Entertainment acquired Crunchyroll, one of the largest independent anime streamers in the U.S., for $ 1.2 billion from AT&T. The Japanese company has merged Crunchyroll with Funimation, the anime streaming service it owns, creating a very unique site dedicated to the subculture. AMC Networks followed in January with the acquisition of Houston -based Sentai Holdings, a global provider of anime information and retailers, best known for its popular anime streaming service, HIDIVE. Meanwhile, Hulu and Amazon Prime Video continue to increase their anime offerings, while HBO Max, which did not start in Asia, is known to be setting up licensing arrangements.

Anime seems to be immune to the re -emergence of the streaming industry – to say the least. The revenue results of Netflix’s first quarter, where the streamer’s original author fell in a single year and a 25 percent plunge in its price, only increased the value of the anime.

While Netflix is ​​cutting its revenue in most areas, it is spending more on anime. The U.S. and European markets for Netflix are expected to be full, but Asia Pacific is the country where the streamer’s head is growing – and it’s the place in the world to watch a lot of anime. . With subscribers running out or falling elsewhere in the past quarter, Netflix added 1.1 million subscribers in Asia. And as the third largest economy in the world, Japan is a developing country. Only 5 million of Japan’s 121 million people currently subscribe to Netflix – but 90 percent of people will sign up to watch the anime by 2021, the streamer reported.

The same principle applies to the other rivers of Hollywood and Silicon Valley as the country grows.

As with other areas of the economy today, global demand for prices has increased due to the unlimited supply of high -end anime titles and partners.

“The size of the capital doesn’t matter – because of the small size of the industry and the large number of people who work in it and are actually drawing pictures for these shows,” he said. Netflix anime director, Kohei. Obara. “We can’t get them two or three more times, because the money is there.”

Obara estimates that there are only about 5,000 anime artists and producers working today in Japan – a figure that shows how much more Japanese anime producers are. than its weight in the whole world. (The U.S. is estimated to have thousands more, including Disney’s Pixar – just one of Hollywood’s biggest animations – employing more than 1,200 employees.)

The cascade of foreign investments has brought benefits, though. While Japan’s popularity is important, the anime industry is even darker – studios known for punishing hours, operating conditions with minimal benefits and a staff that is perceived by the creators. a lot. Organizations that violate Japan’s labor laws in this way are called burakku kigyōor “black team,” for which the anime world of Tokyo is famous.

“If you take a picture once in a while, then you see some of those old‘ black ’scenes found in the industry,” Disney’s Narita said. “But overall, the entry of capital has really brought positive changes. It’s not just the people who are elected to get rich; artists around the world are starting to make good money.”

The boom should bring exciting events for fans, other than the ease of access to titles. Production costs for premium anime projects have increased everywhere from one and a half

three times, the people inside said. And with a huge demand for their talent, high -end anime artists are finding greater freedom of action than ever before.

“There were more opportunities and options to donate, it really increased production costs,” added Genki Kawamura, one of the anime’s most famous creators, who regularly works with artists. much like Mamoru Hosoda (Mirai), Makoto Shinkai (My name) and Tetsurō Araki (Netflix’s latest anime feature, Swell). “I mean, there’s a lot more that we can express mentally – it’s a very good thing.”

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